Hi, I'm Carlene.
You could call me your Marketing Director.
Or your Copywriter. Your Brand Consultant. Your Web Designer.
I’ve led marketing campaigns, written persuasive copy, built funnels, and managed Google Ads that convert.
I bring strategy and creativity together—whether it’s growing your brand, elevating your design, or crafting words that sell.
Before stepping into marketing, I worked as a journalist and a PR coordinator. And I’ve been an artist all my life.
That mix of storytelling, strategy, and creativity is what makes my work different.
The point is:
I help businesses—from solo entrepreneurs to growing teams—turn ideas into brands and content that attract the right clients, build trust, and generate sales.
Where You've Seen My Work:
client success stories
"Working with Carlene over the past 8 years has been one of the best decisions I’ve made for EnV Salon and now EnV Ink.
She designed our website and optimized our SEO so effectively that we went from page 5 on Google to top 3 on page 1 for every major keyword.
She also created our new logo and coordinated the installation on our salon windows in the historic district, giving us a polished, professional presence.
Carlene’s marketing guidance has helped us win recognition as the region’s Favorite Salon, and she continues to support us by writing bios, designing pages for new stylists, and making it easy for them to gather reviews.
She even helped plan and execute community events that raised our profile.
When we launched our cosmetic tattooing company, she built the branding and website from the ground up.
Carlene is not only talented but reliable—always quick to respond, troubleshoot, and adapt as our team evolves.
She’s been instrumental in our growth and success."
Esther Wooldridge
EnV Salon
& EnV Ink
Working with Carlene over the past decade has completely transformed our resort.
She rebranded Lac La Peche Resort with a fresh logo, stunning website, signage, and copy that captures who we are perfectly. Guests constantly compliment us on our website—we almost hate to admit we didn’t design it ourselves!
Carlene also helped us redesign our cabins to be more modern, fun, and Airbnb-friendly, which has allowed us to increase nightly rates while creating a better guest experience. She set up our Airbnb listings and booking systems, automated review requests, and created communication systems that make everything run smoothly.
As a result, our revenue is up and our workload is down.
She even created our pricing structure, organized professional photography and videography, and set up our Google Business profile, which now has 4.9 stars with over 120 reviews. Her guidance has been invaluable in everything from customer experience to protecting us from hackers trying to hijack our reviews!
On top of all that, Carlene helped us reimagine our public spaces—designing inviting areas with games and picnic spots, and even commissioning the largest Adirondack chair in Saskatchewan, which has become a guest favorite photo op.
If you’re looking for someone who can handle branding, copywriting, design, systems, and strategy—and deliver real results—you’ll want Carlene on your team.”
Brian & Candise Ashby
Lac La Peche Resort
Working with Carlene has been such a positive experience.
She has helped fine-tune my website and always brings clarity and direction when we discuss ideas together.
I really appreciate her flexibility, warmth, and the way she makes the whole process feel easy and collaborative. She’s not only talented at what she does, but also truly enjoyable to work with.
Karlee Drees
Hair Love By Karlee
"Carlene has been instrumental in building and scaling Canada’s Best Decks and Railings over the past 10 years.
She created our brand, website, and marketing strategy, which took us from $0 to $3M in revenue.
She managed our SEO to rank in two cities, expanded our reach into another province, and designed our booth for home shows—where we’ve now become the lead sponsor.
She built our automated customer journey, including review requests, and even trained our AI receptionist to filter out robocalls and tire-kickers so our team only spends time with the right clients.
On top of that, she runs our Google Ads campaigns that bring in 80% of our new business, and has created everything from our logos and signage to billboards, pamphlets, and postcards.
Carlene has also advised us on hiring decisions and trained staff on marketing systems so we could keep growing with confidence.
Quite simply, we wouldn’t have a business without her.
She’s an irreplaceable partner in our success."
Landon Ashby
Canada's Best Decks & Railings
Before the first meeting with Carlene, I was in a creative block. I had some great ideas, but I did not know how to express them or organize them. That all changed from the very first hour I met with Carlene.
The feeling I left that meeting with was one of true happiness. Carlene connected me to the passion that I have for my business, then it was just as easy as talking.
After that first hour, I felt the weight of my business lifted off my shoulders.
"If you're having trouble getting the message of your business across, developing the look of your services, creating your business image or finding your target market, do not hesitate to hire Carlene.
She will change the way you look at your business!"
Darryl PArk Photography
“Design creates culture. Culture shapes values.
Values determine the future.”
~ Robert L. Peters
"Designing a product is designing a relationship."
~ Steve Rogers
What I do & How I do it
Every project is different — whether it’s a website, press release, business card, or full rebrand — but my process always starts with you.
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Discover – We dig into your goals: what’s working, what isn’t, what you love, and what you’d like to change.
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Plan – You share your budget, and together we create a clear plan with a realistic timeline.
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Design & Content – I develop initial concepts with a focus on both design and messaging that connects and converts.
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Refine – You give feedback, and we refine until the final result isn’t just good — it’s something you love and that works for your audience.
Because design without strategy is decoration — and content without conversion is wasted. My job is to make sure your brand does both.
“The desire to create is one of the deepest yearnings of the human soul.”
~ Dieter F. Uchtdorf